Tokenisation is becoming more real. That does not yet make the business case obvious.
The European infrastructure layer is materially more credible than it was even two years ago. But the strongest evidence still sits in infrastructure, issuance, lifecycle automation and specialised wholesale use cases — not in broad investor demand or proven new revenue pools.
What is actually being tokenised matters; for some real-world assets the more fundamental challenge may sit upstream, in the data foundation. And even where issuance works, the question continues downstream: who wants the instrument, how it reaches investors, whether meaningful liquidity develops, whether the economics improve.
The token may therefore be only one layer in the system — and not necessarily the layer where the commercial problem sits.
The CEE question
The same technology may solve very different problems in different CEE markets. Retail demand is not currently obvious, while established institutional funding channels set a high benchmark for alternative issuance models. But that is only part of the question.
The more interesting CEE opportunities may emerge across issuers, market infrastructure and enabling services: where banks, corporates or public-sector issuers can use new issuance or lifecycle models; where regulated infrastructure changes access or distribution; and where new capabilities are needed around data, settlement, custody or servicing. Which of these can create meaningful economic value — rather than simply demonstrate that tokenisation is possible — remains an open question.
What remains unprovenBroad investor demand. Durable secondary-market liquidity. Systematic funding-cost advantages. Repeatable intermediary economics. And, for many real-world-asset structures, whether the underlying data and legal architecture can support the instrument at all.
Legal and technical feasibility should not be mistaken for a business.